Nichole

Shub

Chief Marketing Officer

Driven by curiosity and creativity, Nichole has worked with leading local and global brands across various verticals. She was the creative strategic lead for Snapchat and Spotify in Africa and has a decade of experience in the marketing industry, with companies like Spotify, Twitter, Snapchat, Yahoo, Cartoon Network, Coca-Cola, FNB, ABSA, Capitec, Discovery, Colgate-Palmolive, Unilever, Pernod Ricard, and more.
As Pineapple’s Chief Marketing Officer, Nichole directs marketing, advertising, and design initiatives. She holds a Bachelor of Arts in Fashion Design and an Honours Degree in Strategic Brand Communications & Leadership from Vega.

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